The rising discontent with the treatment of female comic book readers and creators by the comics mainstream bubbled over on social networks this week after two new releases: the results of DC’s Neilsen Survey on their New 52 reboot and the premiere of Kevin Smith’s Comic Book Men. DC’s…
This is a great response to the whole controversy thing. And I agree, I did ask a more open ended question than the survey did, it was completely off the cuff.
However, stores were routinely saying that their comics buying customers were up to 30%. I don’t think it necessarily suggests that it means those customers aren’t buying DCnU titles, it is just as likely, if not more so, that it suggests that the survey was flawed.
Which I absolutely think it was. We need a much, much wider in store sampling. 167 in store surveys is statistically too few to pay attention to.
There are anecdotal questions as well, and methodological ones. First, my friends who were hit up for surveys said the questioners were incredibly aggressive. That may well have been a turn-off for potential female participants. I also want to know when these surveys took place, as several store owners said their female customers are much less rigid about showing up on new release day.
I think the survey was very flawed. It’s possible that retailers who saw my question are biased somewhat towards female customers being significant, but when stores are routinely saying women are 20-30 percent of their base, it would be a fatal flaw to allow the idea of a 7% female readership take hold without scrutiny.
I think it would be more useful to ask the retailers directly. They are there every day, they know their customer base.
But I am deeply skeptical.
I live in China mainland. I’m a woman. This is the imported comics I purchased through Amazon. cn last year. You can even see the Chinese version of Green Lantern: Secret Origin. (It was officially introduced into China last year.) This stack of comics made me SVIP of Amazon. cn last year, because exchange rate made them cost me dearly.